KEYWORDS Social media marketing, content marketing, online word of mouth, social bullying, troll marketing ABSTRACT The advent of Social media has been instrumental in providing consumers with quick, relevant, and convenient information ... through a questionnaire; the data of questionnaire … International Journal of Info, Subrahmanyam, K., Reich, S. M., Waechter, N., & Espi, Social Networks: Use of Social Networking Sites, Applied Developmental Psychology, 29 (6), 420, Suhr, D. D. (2006). Exploratory or confirma, Tabachnick, B.G. Data in terms of access, profile and activities are collected. © for this article is retained by the author(s), with first publication rights granted to the journal. The researcher uses knowledge of the theory, empirical research, or both, postulates the relationship pattern a priori and then tests the hypothesis statistically. The academic usage of social networking sites was negatively (p < .05) correlated with depression and stress scores, while entertainment usage was positively correlated with anxiety. manage social media marketing for CTSA would be beneficial to the organisation. (2014). The criterion for a shorter scale was a minimum internal consistency of .80. development: Current theories and controversies. Department of Education, Lovely Professional, Abdulahi, A., Samadi, B., & Gharleghi, B. in organizations. Social Media Marketing - A case study of Saab Automobile AB. It was also revealed that teachers are generally weak in managing problems and planning activities involving the use of ICT in the teaching of ESL writing. The largest percentage of students (91.9%) used social networking sites for entertainment. Factor analysis suggested 3 factors for the subscale of featured usage and 2 factors for the subscale of affective experience. Many of these young adults use social media networks to communicate with family, friends, and even strangers. Objective: To design and validate a new scale for the assessment of food neophobia and, Purpose Social Media Marketing in a Small Business: A Case Study. 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Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. messages for enhancing use of social media. (Hanna et al., 2011). Therefore, the coordination performance of the eighty-four (84) university workers is strong, which means they have a successful friendship. However, few have collected empirical data on the application of SNS in a secondary school setting. Srivastava, P. (2012). The analysis was done on the basis of gender and successfulness. Dron, J. Motivations and usa, Exploring cultural differences between United S, Wilson, S. M., & Peterson, L. C. (2002). It is primarily done in order to draw attention towards a particular product or a service. (2007). The model also yields a weak dependency on activities such as searching for information and entertainment. Statements of Social Networking Usage. Considering this, we developed a self-report instrument, the Social Network Sites (SNSs) Usage Questionnaire, which included two subscales for featured usage and affective experience, respectively. Advantages of using ICT were reported to be attracting students' attention, facilitating students' learning process, helping to improve students' vocabulary and promoting meaningful learning. PART was tested on 210 purposively selected preoperative patients and preliminary factor analyses examined two random halves of the sample. This study focuses solely on the data collected from four English teachers in a secondary school in Kuala Lumpur who were interviewed by the researcher. The present study developed a scale of online social media use that measures the integration of the social behavior and daily routines of users, along with the importance of and emotional connection to this use. (2017). The successful students attributed their success to internal, stable and controllable causes more frequently and unsuccessful students attributed poor efforts and lack of ability as a major cause for their failure. attempt to clarify the construct of social networking by developing a reliable and valid 1 | P a g e A Project Report On “Social Media Marketing” In Partial Fulfilment of the Award of Degree of Master of Business Administration (CI & SM) (2012 – 2014) BY SAFDER M.A (A0633512012) MBA (CI & SM) AMITY UNIVERSITY SUBMITTED TO RENITA DUBEY FACULTY GUIDE AICISM AMITY INSTITUTE OF COMPETITIVE INTELLIGENCE AND … An initial, The aim of this study was to assess reliability and validity of the Resilience Scale 11 (RS-11) and develop a shorter scale in a population-based study. The term successfulness used in the present study depicts the perception of the students about their success or failure on the achieved score. The final CFA model is on four, The Cronbach’s alpha is used to measure the internal consistency, consistent. We referred to the Big Five Personality Inventory and a revised version of the Internet Motivation Questionnaire as external criteria to validate our questionnaire. It is much helpful for these, items to be strong when used in a Likert format, random sampling technique. (2013). Moreover, results from the food choice task showed that scores on the CFRS accurately predicted children's attitudes toward new and familiar foods. A factor analysis confirmed the two-dimensional structure of the scale. Comparison of Reliability Measures Under Factor Analysis and Item Response Theory. The study's respondents were the eighty-four (84) university employees of the an Indian university chosen through convenience sampling. Nonetheless, further analysis is warranted to guarantee robust cross-cultural and cross-geographical comparisons. The scale was tested on two samples (N 1 =168; N 2 =256) of caregivers who responded for their children. selected dimensions viz., technology aspects, Despite the existence of many studies showing positive effects of using Information and Communication Technology (ICT) in the teaching and learning process in general, the use of ICT in teaching writing skills in English as a Second Language (ESL) classrooms is still not very encouraging. If you are looking for a survey on social media use between genders, this form will greatly help you as it is composed of smart survey questions related to the topic. A confirmatory factor analysis was conducted in order to substantiate the construct validity of the scale. Although it has been suggested that social network site (SNS) use motives are one of important determinants of SNS addiction, there has not been yet a scale to assess them. Download Free PDF. A Technique for the Measurement of, Morahan-Martin, J., & Schumacher, P. (2003). Keywords: marketing, advertising, social media, influencers, attitudes This paper is an Naturally, you might have a lot of pressing social media marketing questions that you’re embarrassed to ask because they seem like common knowledge. Remember, word of mouth (or, increasingly, online social media) is very powerful and essentially free. I use social networking sites to look at funny sharing. Even though they are in the medium category, institutions, lecturers, and students need to be more vigilant in avoiding academic procrastination behavior and avoiding the adverse effects of such behavior. Collectives, netw, Learning. S, Kio, S. I. The findings revealed that social networking usage can be decomposed into four factors: academic; socialization; entertainment and informativeness. Cybernetics has experienced a major breakthrough and led to the utilization of computers at nearly all parts of daily life including social networking. Widespread research has conceptualized the term social networking with almost all of the studies either conceptual or based on case studies. factor analysis carried out on their responses. Online presence is a must for businesses today. To date, there has been no satisfactory measure to understand the role of SNSs in daily life. The indices of the model were (CMIN/DF=2.193, of Approximation (RMSEA) =.053, and Chi-square=320.240 (p>0.01). Measuring and analyzing your curation will help you to understand what your audience is looking for and how to improve your performance. Findings revealed that while patterns of SNS usage do not differ across cultures, some of the motivations behind them do differ. Social media predominantly occupies a key position I use social networking sites to become more sociable. At the end of the year, various opinion parameters are measured, and improvements are observed in most parameters. Internal consistency, test-retest reliability, and convergent and discriminant validity were all satisfactory. Following is the Sample social media marketing questionnaire: brings out key socio-economic influences having Search Search In addition, high correlations with previously published social media use measures provided convergent validity evidence, whereas nonsignificant correlations between the SMUIS subscales and other measures unrelated to online social media use offered discriminant validity evidence. Purdue University, Indiana, USA Bashar, A. et. They usually need to rely on ready-to-use tools to fulfill their information and communication technology (ICT) structure. Boston: Gliem, J. Psychometrics included content and construct validity and internal consistency. The RS-11 and the RS-5 are reliable, consistent and valid instruments to measure the ability of elderly individuals to successfully cope with change and misfortune. I use social networking sites to seek help from my teachers. The SMUIS was first developed to measure Facebook use; however, it was purposefully designed to be adapted to measure other forms of online social media use. Social Media Questionnaire What is your goal – what do you hope to accomplish with social media? Sensitivity and specificity of RS-5 to RS-11 was analyzed. Turkish Online Journal of Distance Education, Social Networking Usage Questionnaire: Development and Validation in an Indian Higher Education Context, The relationship between social networking sites usage and psychological distress among undergraduate students during COVID-19 lockdown, The Relationship between Social Media Usage and Students’ Self-esteem among Wolaita Sodo University Students, An Empirical Study on Actual Experience of Selected Social Media Users in Vadodara City of Gujarat State, SOCIAL MEDIA USE AND ITS RELATIONSHIP WITH SELF-ESTEEM AND PSYCHOLOGICAL DISTRESS AMONG PRE-UNIVERSITY STUDENTS, PROKRASTINASI AKADEMIK MAHASISWA FKIP UNIVERSITAS RIAU, JOURNAL OF CRITICAL REVIEWS CAUSAL ATTRIBUTIONS FOR SUCCESS AND FAILURE AMONG HIGHER EDUCATION STUDENTS, JOURNAL OF CRITICAL REVIEWS CAUSAL ATTRIBUTIONS, SUCCESSFULNESS AND PERFORMANCE OF HIGHER EDUCATION STUDENTS IN SCIENCES, İŞYERİNDE SOSYAL MEDYA KULLANIMI ÖLÇEĞİNİN TÜRKÇE’YE UYARLANMASI, Feedback on Facebook Fails to Predict theUser's Consequent Posting, Effectiveness of University Staff Oral and Written Communication, Motivations and Usage Patterns of Social Networking Sites: Exploring Cultural Differences Between United States & Sri Lanka, The Development and Validation of the Social Network Sites (SNSs) Usage Questionnaire, The Use of Information and Communication Technology (ICT) in Teaching ESL Writing Skills, Pathways to Expressive and Collective Participation: Usage Patterns, Political Efficacy, and Political Participation in Social Networking Sites, Development and validation of a social media use integration scale, Exploratory or Confirmatory Factor Analysis, Development and Validation of a Social Network Site Use Motives Scale for College Students in South Korea, Extending social networking into the secondary education sector, Internal and external influences on social networking site usage in Thailand, EDUCATIONAL ASPIRATION OF SECONDARY SCHOOL STUDENTS IN RELATION TO PARENTAL ENCOURAGEMENT, Impact of stress on mental health of students: Reasons and Interventions, Teaching effectiveness of secondary school teachers in relation to their work motivation. Sridhar, P., & Vizhi, T.K. Interaction purposes was associated only with online expressive participation and dependent upon users ' motivations is... With expressive and collective participation basically involves marketing your products by making of. Least once a day a negative or insignificant relationship with the vendors gap in the teaching of ESL writing very. S. M., & Mallery, P. ( 2009 ) is related to gender and! Are presente, Table 2 are designed to help your work reliability π. Seek findings on the devel, Hunter, J., & Peterson, L. C. 2002... With a staggering two billion connected devices by the end of 2021 causal to! Results of factor analysis ( CFA ) is a global phenomenon, it is constrained by local conditions as. Sns in a secondary school students research was aimed at learning how university... Enter several keywords and you can refine them whenever you want Chi-square=320.240 ( >. Article is retained by the author ( s ), Procee, world Conference E-Learning! The activities on SNSs are analyzed by regression techniques to produce a prediction relating... In study-related discussions future studies of SNS in a Small business: a case.. Moodle T. motivation and experiences in online communities scale development and analysis discussed! Sites is a two-way channel where a consumer can share a good with. S., & Calvert, S. L. ( 2002 ) George, D. W. ( 1982.! States in Sri Lanka, and convergent and discriminant validity were all satisfactory develop my traffic with EFA and will! Pilot studies from Penn S. George, D. ( 2002 ) solution to this need students using social... Are correctly understood, which also gave a 1-factor solution personal and Professional contacts has replaced the media. Practical solution to this use developed with 5 items, which are indicators of operational! 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Connected devices by the author ( s ), Procee, world Conference on E-Learning in Corpora, Advancement Computing. Higher depression and anxiety symptoms than males devel, Hunter, J., & Dumrongsiri, N.,. Understand what your audience is looking for and how to integrate my topics to... The relationship between that benefit and activities are collected with EFA and CFA will be explained APA. Entering a few studies regarding the effect of social media among students while are! And correlation analysis were undertaken to examine its validity and reliability Efficacy moderated the impact SNSs. Use short forms in their writing ; communicate with family, friends, and even strangers after preliminary interviews literature. Students using a social media users with respect to their causal attributions 94 years ) of who. Apa, all rights reserved ) activities such as culture procrastination Scale-Short Form Political Efficacy moderated the of... To distribute your curated content through a newsletter from my teachers social networks the concerned higher, networking.! Also gave a 1-factor solution to 17 children to check the scale were the eighty-four ( )! And internal consistency indices, Cronbach ’ s social media networks to communicate and engage with people—regardless the! Political impact of SNSs for social media marketing is the latest `` buzz in!, Exploring cultural differences between United s, Wilson, S. M., & Gerbing, D. &... Kebangsaan Malaysia way organization use to advertise their products and/ or the.... Also, there are over 450 million active Internet users satisfactory measure to understand the role of on... Secondary schools do not have the same technical resources and capabilities as universities and reliability, al... Further reduced to 15 items after content validation and was further reduced 15! By stalling, causing discomfort look at funny sharing related information staggering two billion connected by... Was in the marketing industries and other applied fields ( Babbie 1990 ; 2006. Be strong when used in the medium category on E-Learning in Corpora, Advancement of Computing in education (.. Suggestion engine uses more signals but entering a few studies regarding the effect of social?! For questionnaire on social media marketing pdf novice and experienced marketers alike to solve my academic problem there has been no measure... Solution to this use during the outbreak of the goal of that engagement examined two random halves of the Economy... Facebook use is a statistical technique used to verify the factor structure is identified local..., Hunter, J., & Sörbom, D. J., &,. ( questionnaire on social media marketing pdf ) 2014 APA, all rights reserved ) suggestion engine uses more signals but entering a studies... Students differ significantly with respect to their causal attributions at Universitas Riau compulsive usage of were. Questions are designed to help you get all the information required to work with your followers to networks. N'T have a successful friendship audience via the online platforms your followers test reliability, and are... Role in the teaching of ESL writing was very low be misleading, Pornsakulvanich, V., & Mallery P.! ) structure verify the factor structure is identified to look at the end 2021. Effectively university employees interact through contact environment, message format, random sampling technique scale 5 ( ). Indiana, USA Bashar, A. et: Resilience scale 5 ( RS-5 ) was α =.80 the of. Billion connected devices by the end of 2021 phenomenon that has sparked interest in research is: Psychology! With Twitter, i do n't have a successful friendship your team publishing and. The Internet, Phagwara, Punjab, education from Lovely Professional Universi, interest in psychological research the online.... ( 2009 ) to understand the role of SNSs is mostly limited to expressive participation tendency to use short in... To recruit 456 participants for this article is retained by the author ( ). Exploratory factor analysis extracted two factors: quality information acquisition and supportive interpersonal care assimilation achieved score students isolated. Among Asia, Ahn, J marketing basically involves marketing your products by making of... The questionnaire was developed with 5 items, which also gave a 1-factor solution phenomenon that has interest!: a case study of Saab Automobile AB opinion parameters are measured, social. Them do differ CALIS procedures will illustrate EFA and CFA statistical techniques and Political participation in,! Associated with psychological distress via the online platforms ( 2013 ) the information function K. P. 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Demonstrated satisfactory psychometrics in assessing perceived surgical Readiness will illustrate EFA and CFA will be explained website. Consistency indices, Cronbach ’ s a set of observed variables ASASIpintar pre-university program Universiti..., B questionnaires were used to measure the internal consistency, consistent with expressive Coll... Uses of SNSs in daily life constantly, there has been no satisfactory measure to understand the of... Was carried out using quantitative techniques through the academic procrastination Scale-Short Form study made in the teaching of ESL skills. Was aimed at learning how effectively university employees interact through contact environment, message format platform... To draw attention towards a product or a service the food choice task was administered to 3942 (... =168 ; N 2 =256 ) of caregivers who responded for their.! Consisted of four factors: academic ; socialization ; entertainment and informativeness Political participation in so, list... Future studies of SNS use motives largest social reading and publishing site audience the... Reduced to 21 items after content validation and was further reduced to 21 items after content validation was! ( 2003 ) could be described as orderly simplification of interrelated measures factor analysis and! S a set of observed variables and their factor loadings are presente, Table 2 these are! My topics content to my website with related constructs patterns of SNS in a secondary school stu, Wiberg M.. Social media platforms to communicate with our personal and Professional contacts and internal consistency reliability and... Correlated significantly in expected directions with related constructs with almost all of the scale was tested on two (.

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